Story

Fjord is a designer-curated brand and concept store that supports the slow-living lifestyle philosophy. Launched in 2019 by designer Anna Örvarsson, Fjord is a collection that draws on the designer’s background in anthropology and design. How we choose to live is a fascinating topic that affects us all. How do you live?

“Wild and free” describes designer Anna Örvarsson’s vision for Fjord. Born in the suburbs of Washington, D.C., Anna spent much of her time as a child and young adult outside of the city in nature. With nature comes freedom, courage, and inspiration. The slow-living movement inspired Anna to open a sustainably responsible home decór + lifestyle store and brand in Akureyri, Iceland.